Mark Yourself Out as a Maven in your field
The word maven comes from the Yiddish, and means one who understands, based on an accumulation of knowledge. In recent years, economists have spent a great deal of time studying Mavens, for the obvious reason that if marketplaces depend on information, the people with the most information must be the most important. The Tipping Point Malcolm Gladwell
“Maven” is used by Malcolm Gladwell in the Tipping Point to identify someone who is an intense gatherer of information and impressions, and so is often the first to pick up on new or nascent trends… and most importantly… someone who wants to tell other people about it too, to be a helper in the marketplace.
Seems like a good starting point for any coach, trainer or consultant, as I have noticed that in many markets the market leader (who is often also recognised as the “maven” in that field) is able to command premium prices, generate more leads and get more referrals simply by virtue of his or her “maven” status.
So I began the quest to become a maven and share the information that I know and devised this step by step process for finding your maven along the way:
Step 1: Make an Inventory of Your Strengths
What are you really good at?
On which topics do you have lots of information?
What is your passion?
On what topic do people come to you for advice and guidance?
What combination of skills and interests is unique to you?
Who shares your passion and interests and wants your skills?
Step 2: Remember the 1/3; 1/3; 1/3 Rule
As you “step up to the plate” or “put your head above the parapet”, as a maven you may well find that you get things thrown at you, (metaphorically speaking) and you will polarise opinions. A bit like marmite, you either love it or…
One rule of thumb that you can use is the 1/3; 1/3; 1/3 rule which is that one third of the people will love what you have to say and become your “raving fans” one third of the people will hate what you have to say and one third will be ambivalent. So if some people don’t like what you have to say that’s a signal that you are starting to stand out from the crowd. Concentrate on your raving fans!
Step 3: Structure Your Information
Break your information down into steps or stages so that you can provide what you know to your audience in manageable chunks.
Step 4: Create authority as a maven in your chosen field.
Now comes the time to establish your perceived authority as a a maven in your chosen field, market or more likely micro-market/niche. You may choose to present or publish your information to your chosen market through a variety of different media, including books, presentations, video, audio, multimedia, blog, ezine articles. Initially you may seem to be in “broadcast mode” and it may seem a bit lonely. So, next, get interactive and…..
Step 5: Start a conversation with your audience in your chosen field
Now you can begin a conversation with the people in your chosen field to find out what they want to know and tailor your messages accordingly!
Enjoy.
Warm Regards
Graham
NLP with Whole Being
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Whole Being specialises in the application of NLP in personal development and business, combining over 13 years experience in commercial, account management and general management with 13 years of training and coaching people using NLP. We use NLP methods to deliver the training which means that the skills of NLP are easily and quickly converted into tangible benefits and bottom line results for your business. We have trained over 125 NLP Practitioners, NLP Business Practitioners and NLP Master Practitioners to date.
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